Eliminate brassy hair and take your blonde from dull to bombshell every time you shampoo!

Utilizing a special dye to beautifully tone hair, this perfect shampoo cleanses and brightens blonde hair, like never before. A sulfate-free blonde shampoo option, to keep blonde beautiful and brass-free between salon visits. Bring strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids with this crowd-stopping shampoo!

• Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones.
• Optical Brighteners: Protect and enhance blonde radiance.

• Dual Ultra-Violet Dye System: Purifies and neutralizes unwanted yellow tones.
• Coconut Oil
• Infuse strength, add shine and moisturize dry strands to reveal your best blonde yet !
• Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos